We Believe in The Greener Good

We Believe In The Greener Good

Our Vision

To be the go-to sustainability business partner to build thriving green communities

Our Mission

To empower community builders and communities in their sustainability journey through meaningful experiences

We Contribute to the UN Sustainable Development Goals

Through supporting our clients, we get to contribute to all 17 Global Goals. Because as our clients grow, they can make a bigger impact towards “their” SDGs.

The following 4 goals take priority for us:

SDG 11 - Sustainable Cities and Communities

By working with different communities, we help to cut down the amount of urban waste, namely in packaging and food waste.

SDG 12 - Responsible
Consumption and Production

Our engagements and consultancy work with different organisations help to promote sustainable practices and reduce waste generation in their processes.

SDG 13 - Climate Action

Our workshops and community initiatives leveraging waste as a resource help to raise awareness and build capacity for communities and companies to address climate change.

SDG 14 - Life Below Water

Our educational cleanups help to reduce marine pollution in Singapore’s marine ecosystems, and encourage people to take steps to prevent further damage to our waters.

Our Roots

Sowing the Green Seed

Green Nudge first started out as a project idea when founder Li Seng wanted to make mass events more sustainable.

Realising that a business model that balances profit and impact would be in a better position to shape long term sustainable behaviour, Li Seng formally set up Green Nudge as a company in mid-2018.

From Seed to Shoot

By building up a network of partners, Green Nudge is now one of the leading green social enterprises in Singapore.

Since then, Green Nudge has expanded its offerings to include cleanups, workshops, learning journeys, training and consultancy services; and grown from a one man outfit to a team of 4 full time, supported by an amazing team of volunteers and interns.

Our Roots

Sowing the Green Seed

Green Nudge first started out as a project idea when founder Li Seng wanted to make mass events more sustainable.

Realising that a business model that balances profit and impact would be in a better position to shape long term sustainable behaviour, Li Seng formally set up Green Nudge as a company in mid-2018.

Li Send holding a board.

From Seed to Shoot

Since then, Green Nudge has expanded its offerings to include cleanups, workshops, learning journeys, training and consultancy services; and grown from a one man outfit to a team of 4 full time, supported by an amazing team of volunteers and interns.

By building up a network of partners, Green Nudge is now one of the leading green social enterprises in Singapore.

Quote graphic.

“We believe that we need more people to waste less in a systemic manner. As a green business, Green Nudge can value-add to the ecosystem more effectively. ”

– Li Seng

Secret to Our Success

Nudging, Not Preaching

For the longest time, messages relating to sustainability or the environment have largely been top-down or instructional. It is often assumed that if people are told what to do, they will naturally change their behaviour.

However, nudging appeals to people's emotions and conscience to do the right thing, and is a subtle and lasting way in which we choose to persuade people to change their behaviour.

Focus on Community-Building

Convincing others to change their behaviour can be scary and intimidating, especially if you are embarking on this journey alone.

Which is why we believe that lasting impact can only be achieved through collective and organic effort. Since we started, we have built up an extensive network of like-minded individuals and organisations who share the same interests and goals, all ready to support you along the way.

The Green Team

Li Seng, Pioneer

Li Seng’s previous experience in the public sector reinforced his belief that effective public policies need to be supported by ground-up actions and engagement. As the founder and director of Green Nudge, Li Seng oversees the management and operations of the company.

Playing an interfacing role within the tri-sector, Li Seng is able to provide sectoral knowledge through a system thinking lens to help others make informed decisions and strategies.

Chun Yeow, Eco Warrior

Chun Yeow is an eco-educator and urban gardener who grows edibles in his apartment and community rooftop garden since 2015. He was formerly an IT specialist in the public sector deploying technology for cultural heritage and believes culture plays an important role in shifting mindsets and habits. As a nature lover turned gardener turned environmental advocate, Chun Yeow has been involved with groups and communities in the green movement for much of the past decade.

Jek Suen, the Green Advocate

Jek Suen is an advocate of building environmental sustainability and decarbonization strategies for organisations. He believes ‘culture eats strategy for breakfast’ and heartware is therefore critical for sustained outcomes. Before Green Nudge, he was in the maritime and logistics sectors for more than a decade, and was involved in green initiatives such as setting up a sustainability team and building sustainability programmes, where stakeholder engagement and data analysis play vital roles.

Gena, The Fresh One

As a recent Psychology graduate, Gena has vested interest in understanding why we do what we do. With Green Nudge being her first real touch point with the sustainability scene in Singapore, Gena is embarking on a journey to discover what it means and takes to incorporate environmentally-friendly behaviours in her life (and bring others along in the same journey!). Spotting a bright smile, an adventurous streak and a keen sense of curiosity, Gena is excited to learn and grow together with the small yet cozy team and get nudged on all things green related.

Harini, Dreamer

An architect by training, Harini is interested in an integrated systems approach to sustainability- to understand how various parts of urban systems contribute to the waste problem, and explore whether they can be part of the solution instead of the problem. She believes that ground-up work has the power to drive change, and hopes that it can shape better policies for a more sustainable future. She is also interested in understanding the psychology behind sustainability, and to drive behavioural change using the nudge approach.

Natalie, Supporter

Natalie’s greatest passions are volunteering and living mindfully. She enjoys travelling to experience the wonders of unspoiled nature. Unfortunately on one occasion, she encountered a horrifying account of human pollution on an otherwise pristine beach: a dead sea turtle, strangled by a plastic cord wrapped around its neck. This prompted her to pursue and advocate for a low-waste lifestyle wherever she goes. With the ability to work remotely while traveling, she is thrilled to volunteer and support passionate individuals who are keen in creating a positive impact together.

Rima, Tyres that Inspire

Tyre Lady is an avid marathoner with a difference: she runs every race pulling a tyre to draw attention to environmental causes. As the highly supportive advocate of Green Nudge, Tyre Lady has inspired many to make a change, including raising awareness about plastic pollution in the ocean. 

With her goal to complete 100 marathons with a tyre nearly achieved, Tyre Lady has walked (and ran) the talk and a true inspiration to many. 

Learn more

Spreading the Green Message

Mothership logo.CNA logo.ZaoBao logo.The Straits Times logo.Today logo.The Hidden Good logo.

Join the Green Movement

We are stronger together. Want to know more about how you can participate and become a green changemaker?

Be Part of The Ecosystem of Changemakers

We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it

But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?

At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?

This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?

Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?

We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it

But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?

At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?

This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?

Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?