We Believe In The Greener Good

Our Vision

To create environmentally sustainable behaviour and practices that lead to a low carbon, zero-waste Singapore by 2030

Our Vision

A low carbon, zero waste Singapore where environmentally sustainable practices and behaviour is the norm.

Li Send holding a board.

Our Mission

To increase and turn environmental awareness into actions 

To help corporate and community organisations to adopt and maintain sustainable practices and behaviour

To build capacity, resilience and support collaboration among like-minded stakeholders

Our Roots

Sowing the Green Seed

Green Nudge first started out as an project idea when founder Li Seng wanted to make mass events more sustainable. Realising that a business model that balances profit and impact would be in a better position to shape long term sustainable behaviour, Li Seng formally set up Green Nudge as a company in mid-2018.

Li Send holding a board.
Quote graphic.

“We believe that we need more people to waste less in a systemic manner. As a green business, Green Nudge can value-add to the ecosystem more effectively. ”

– Li Seng

From Seed to Shoot

Since then, Green Nudge has expanded its offerings to include cleanups, workshops, learning journeys, training and consultancy services; and grown from a one man outfit to a team of 3 full-time staff, supported by an amazing team of volunteers and interns.

By building up a network of partners, Green Nudge is now one of the leading green social enterprises in Singapore.

Secret to Our Success

Nudging, Not Preaching

For the longest time, messages relating to sustainability or the environment have largely been top-down or instructional. It is typically assumed that if people are told what to do, they will naturally change their behaviour. Nudging appeals to people's emotions and conscience to do the right thing and is a subtle way in how we choose to persuade people to change their behaviour.

A photo of Participants holding ecobricks with blob shape graphic.
Participants taking group photo after the food rescue in a market.

Focus on Community-Building

Convincing others to change their behaviour can be scary and intimidating, especially if you are embarking on this journey alone. We believe that lasting impact can only be achieved through collective and organic effort. Since we started, we have built up an extensive network of like-minded individuals and organisations who share the same interests and goals, all ready to support you along the way.

The Green Team

Li Seng, Pioneer

Li Seng’s previous role in the public sector experience reinforced his belief that effective public policies need to be supported by ground-up actions and engagement. As the founder and director of Green Nudge, Li Seng overseas the management and operations of the company.

Playing an interfacing role within the tri-sector, Li Seng is able to provide sectoral knowledge through a system thinking lens to help others make informed decisions and strategies.

Chun Yeow, Eco Warrior

Chun Yeow is an eco-educator and urban gardener who grows edibles in his apartment and community rooftop garden since 2015. He was formerly an IT specialist in the public sector deploying technology for cultural heritage and believes culture plays an important role in shifting mindsets and habits. As a nature lover turned gardener turned environmental advocate, Chun Yeow has been involved with groups and communities in the green movement for much of the past decade.

Clare, Nurturing Nature

Clare’s interest in nature started in secondary school when she became fascinated by the variety of majestic landscapes depicted in her geography textbooks. As she grew older, she became more aware of the climate crisis and was saddened to find many of them marred by pollution. Since then, she has decided to dedicate her work in building a more mindful and earth-friendly culture within society. Clare enjoys working with people on-the-ground and is curious to learn more about how behavioural sciences can be applied in fostering greener behaviours.

Gena, The Fresh One

As a recent Psychology graduate, Gena has vested interest in understanding why we do what we do. With Green Nudge being her first real touch point with the sustainability scene in Singapore, Gena is embarking on a journey to discover what it means and takes to incorporate environmentally friendly behaviours in her life (and bring others along in the same journey!). Spotting a bright smile, an adventurous streak and a keen sense of curiosity, Gena is excited to learn and grow together with the small yet cosy team and get nudged on all things green related.


Rima, Tyres that Inspired

Tyre Lady is an avid marathoner with a difference: she runs every race pulling a tyre to draw attention to environmental causes. As the highly supportive advocate of Green Nudge, Type Lady has inspired many to make a change, including raising awareness about plastic pollution in the ocean. 

With her goal to complete 100 marathons with a tyre nearly achieved, Tyre Lady has walked (and ran) the talk and a true inspiration to many. 

Learn more

Natalie, Supporter

Natalie’s greatest passions are volunteering and living mindfully. She enjoys travelling to experience the wonders of unspoiled nature. Unfortunately on one occasion, she encountered a horrifying account of human pollution on an otherwise pristine beach: a dead sea turtle, strangled by a plastic cord wrapped around its neck. This prompted her to pursue and advocate for a low-waste lifestyle wherever she goes. With the ability to work remotely while traveling, she is thrilled to volunteer and support passionate individuals who are keen in creating a positive impact together.

Spreading the Green Message

Mothership logo.CNA logo.ZaoBao logo.The Straits Times logo.Today logo.The Hidden Good logo.

Join the Green Movement

We are stronger together. Want to know more about how you can participate and become a green changemaker?

Be Part of The Ecosystem of Changemakers

We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it

But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?

At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?

This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?

Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?

We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it

But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?

At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?

This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?

Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?